In the pre-digital landscape, clients undertook a straightforward purchase journey which began with a need or desire and the professional service firm staff were involved early on helping the client to establish decision-making criteria. But digital changed the professional services landscape.
At Rokman Laing we understand that today’s client journey still starts with a need or desire, but professional service clients then undertake an at-times lengthy period of silent due diligence, during which they discover and evaluate their options via the web.
With our professional service website design service we can help you build and develop a website full of content that acts as a tool to break through this silent due diligence to help initiate a conversation between you and your prospective clients.
Your website is the first port of call for many prospective clients. Your website and content needs to resonate so that your firm is invited to the purchase process. With a great website you can create the conditions for your prospects to evaluate for themselves whether you make the grade.