For barristers, marketing has never been more challenging. Given the current shift in client purchasing behavour, it’s essential barristers understand and adapt to the increasingly sophisticated approaches direct access clients and solicitors are taking to procure counsel’s services.
Marketing for barristers
Latest thinking for barristers
Our view on marketing for barristers
Until now the bar has relied predominantly on instructing solicitors as its principal source of new business. But with cuts in legal aid, the increase of ABS and the rise of digital marketing and social media platforms, barristers must realign their approach to marketing to drive new business in a changing commercial environment.
We understand the legal profession and marketing for barristers. We understand marketing channels rarely have impact in silos. It’s with integration and optimisation that the various channels complement each other.
Our marketing services for barristers are structured to reflect this, with a core focus on delivering results that count.
Helping you gain exposure
We offer barristers and chambers strategic and tactical marketing services and consultancy support. We can help you connect your vision with action. By facilitating a seamless transition from strategic development to workable marketing plans, we can help you to drive growth, create competitive advantage and stand out in your marketplace.Read more
Embracing the ever-changing landscape
Digital has transformed the way businesses and consumers purchase legal services. We help barristers and chambers make the most of digital to drive client acquisition. We provide the full range of digital services – covering digital marketing strategy, search optimisation, analytics, content marketing, social media, paid search – to improve visibility online and deliver tangible results.Read more
Understanding client interaction
We offer client research services providing barristers and chambers with the information, resources and insight to make strategic client decisions. We can help you improve your understanding of your clients to enhance your knowledge as part of key client programmes or strategic brand development.Read more
We are one of a very few agencies specialising in marketing for barristers, aligning our offerings along industry lines. We can help you answer:
- How can we compete more easily and win work more effectively?
- What is the easiest way to build visibility and profile?
- How can we get more instructions from solicitors?
- What are the alternative ways to networking?
- How can LinkedIn and other social media channels help us?
- What marketing activity delivers the best return?
If you are interested in hearing more about our barrister marketing services, please get in touch and we’ll answer any questions you may have.
Send us an email, fill in the form opposite, stay in touch and follow us on twitter.