For the architecture and design profession, the days of winning work solely on the strength of a portfolio are long past. Yet it’s still rare for firms to use marketing as an ongoing strategic process to drive client acquisition. This puts architects at risk of having the terms of their work – type of client, type of work and even compensation – determined by someone else.
Marketing for architects
Our view on Marketing for architects
It’s no longer possible for architectural and design firms to achieve success fortuitously; whether through personality, existing connections or their predecessors’ networking.
With increased competition in the marketplace and the rise of digital marketing and social media platforms, clients are adopting more sophisticated approaches to procuring architectural services. To thrive, architects have to adapt.
We understand the architectural services market. We provide a range of marketing for architects to help you fundamentally rethink your strategic approach and meet the changing needs and expectations of your clients. By improving your marketing and client acquisition processes, we’re focused on delivering results that make a difference and help you stand out in your marketplace.
Helping you gain exposure
We offer architects strategic and tactical marketing services and consultancy support. We can help you connect your vision with action. By facilitating a seamless transition from strategic direction to workable marketing plans, we can help you to drive growth and create competitive advantage.Read more
Bid & tender management
Improving the odds of winning
With architects increasingly being asked to win work through competitive bid and tender scenarios, we can increase the amount of bids, tenders and pitches that you win. We have vast experience of bid writing and pitch development, and can support the entire process from developing your proposition, structuring your proposal content, writing compelling material and sense-checking, through to creative design and presentation coaching.Read more
Embracing the ever-changing landscape
Digital has transformed the way businesses and consumers purchase architectural services. We help architects make the most of digital to drive client acquisition. We provide the full range of digital services – covering digital marketing strategy, search optimisation, analytics, content marketing, social media, paid search – to improve visibility online and deliver tangible results.Read more
Understanding client interaction
We offer client research services providing architects with the information, resources and insight to make strategic client decisions. We can help you improve your understanding of your clients to enhance your knowledge as part of key client programmes or strategic brand development.Read more
Latest thinking for architects
We are one of a very few agencies specialising in marketing for architects, aligning our offerings along industry lines. We can help you answer:
- How can we compete more easily and win work more effectively?
- What is the easiest way to build visibility and profile?
- How can we get more referrals?
- What are the alternative ways to networking?
- How can LinkedIn and other social media channels help us?
- What marketing activity delivers the best return?
If you are interested in hearing more about our marketing for architects, please get in touch and we’ll answer any questions you may have.
Send us an email, fill in the form opposite, stay in touch and follow us on twitter.