A logo needs to be readable, versatile and memorable even before it leaves the drawing board.
Logo design is about interpreting a brand through an iconic mark or logotype. It is a visual device that will serve as an instantly recognisable calling card for a professional service firm, and will reflect the essence of the service in its make-up.
But before anything is put to paper or pixel, it is important to consider where it will appear and who in the world will see it. Only once a thorough understanding is reached can the creative process truly begin.
As a marketing agency for professional services, at Rokman Laing we appreciate how important a logo is to the success of a professional services brand, so we always do the right amount of consultation and research before we begin the logo design process.