"I get that we need to do content. I just don’t have time to come up with ideas and then have to write it. None of us do.” Sound familiar? You're far... read more →
Carrying out marketing audits for professional service firms, all too often the response we get to the 'who' question focuses heavily on marketing activity aimed at existing clients. 'We send them email newsletters'. 'We... read more →
Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online... read more →
It’s no secret that managing partners of professional service firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred... read more →
A law firm's reputation. Intangible? Nebulous? Incalculable? Why bother? Do law firms actively manage their corporate reputation? Every organisation has a reputation, whether they proactively manage it or not!... read more →
Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers... read more →
Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to your target audiences. Used effectively, this type of digital marketing... read more →
Proposals are nothing new and yet even now I come across law firms - many large, award-winning ones – still struggling with them tremendously. I know lots of bid managers... read more →
Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it's no longer considered a new technology. In consumer markets, take... read more →
Given its impact on clients' purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly... read more →
