Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers... read more →
Given its impact on clients' purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly... read more →
Content marketing should be old news for professional service firms. But it's not. Although professional practitioners have used marketing methods such as newsletters, white papers and email marketing in the... read more →
Legal services don't spring to mind when you think of industries that have been transformed by the web. You're more likely to cite retailing, where the product itself or the... read more →
