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Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing
  • Home
  • About
  • What we do
    • Strategic marketing
    • Digital marketing
    • Bid management
    • Client research
    • Video Production
    • Creative Design
    • Website development
  • Resources
    • Blog
  • Contact
supercharge-your-content-ideas

6 ways to supercharge your content ideas

"I get that we need to do content. I just don’t have time to come up with ideas and then have to write it. None of us do.” Sound familiar? You're far... read more →
  • May 21, 2017
  • Gill Laing
  • No Comments
  • Content marketing, Digital marketing, Insights, Prof services, Uncategorized
bad-reputation-will-cost-you-good-people

Why a bad reputation will cost you good people

Competition for best talent is just as fierce as the competition for business. The situation is particularly acute in professional services, where people are – excuse the cliché – a... read more →
  • May 14, 2017
  • Gill Laing
  • No Comments
  • Accountancy, Blog, Corporate reputation, Law, Prof services, Strategic marketing, Uncategorized
RL why referrals bad for business

Why I think referrals can sometimes be bad for business

I come across many lawyers and accountants who tell me "most of their business comes from referrals". It's said almost as confirmation that they must be doing something right, and... read more →
  • April 26, 2017
  • Graham Laing
  • No Comments
  • Accountancy, Architects, Blog, Corporate reputation, Law, Marketing, Prof services, Strategic marketing
who do you think you're talking to

Who do you think you’re talking to?

Carrying out marketing audits for professional service firms, all too often the response we get to the 'who' question focuses heavily on marketing activity aimed at existing clients. 'We send them email newsletters'. 'We... read more →
  • April 23, 2017
  • Gill Laing
  • No Comments
  • Corporate reputation, Insights, Marketing, Prof services, Strategic marketing
How Digital Changed Professional Services Marketing

How Digital Changed Professional Services Marketing

Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online... read more →
  • July 4, 2016
  • Gill Laing
  • No Comments
  • Content marketing, Digital marketing, Insights, Law, Marketing, Prof services, Social media, Strategic marketing
managing partner social media

Managing Partners & Social Media – Why Not?

  It’s no secret that managing partners of professional service firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred... read more →
  • June 12, 2016
  • Gill Laing
  • No Comments
  • Content marketing, Corporate reputation, Insights, Marketing, Prof services, Social media
A Law Firm's Reputation is its Most Valuable Asset

A Law Firm’s Reputation is its Most Valuable Asset

  A law firm's reputation. Intangible? Nebulous? Incalculable? Why bother? Do law firms actively manage their corporate reputation? Every organisation has a reputation, whether they proactively manage it or not!... read more →
  • May 29, 2016
  • Gill Laing
  • 3 Comments
  • Corporate reputation, Insights, Law, Marketing, Prof services, Strategic marketing
content

Content marketing for professional services

Given its impact on clients' purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly... read more →
  • July 2, 2013
  • Graham Laing
  • Accountancy, Content marketing, Digital marketing, Insights, Law, Prof services, Web Dev
social

Social media for professional services: Encouraging employee social advocacy

One of the most prevalent challenges for law and accountancy firms today is to get their messages out in the marketplace. But since the explosion of communications channels from the... read more →
  • May 16, 2013
  • Graham Laing
  • Accountancy, Digital marketing, Insights, Law, Prof services, Social media
content

Tips for creating valuable content for professional service firms

Content marketing should be old news for professional service firms. But it's not. Although professional practitioners have used marketing methods such as newsletters, white papers and email marketing in the... read more →
  • March 8, 2013
  • Graham Laing
  • Accountancy, Digital marketing, Insights, Law, Prof services, Web Dev
  • 1
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Recent Posts

  • 6 ways to supercharge your content ideas
  • Why a bad reputation will cost you good people
  • ‘We Don’t Get Business From Our Website’
  • Why I think referrals can sometimes be bad for business

Our services

  • Strategic marketing
  • Digital marketing
  • Bid management
  • Client research
  • Video production
  • Creative design
  • Website development

Insights

  • Rokman Blog
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Services

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Sectors

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Tweets

  • '3 Simple Ways to Boost the Performance of Your Business #Content' https://t.co/BrlH8Cru7Mover a year ago
  • 'Your 2020 Mission: A Unified Strategy for #Content in Your Marketing' https://t.co/zwACRj06Tcover a year ago

Strategic marketing, bid management and digital agency in
Wirral and London, England, UK.

Rokman Laing is a full service strategic marketing agency for
professional service firms.

We offer the full range of integrated services, including content
marketing, creative, branding, digital, identity design, brand strategy,
direct marketing, social media, mobile, Apps, SEO, integrated
campaigns, web design and much more.

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