"I get that we need to do content. I just don’t have time to come up with ideas and then have to write it. None of us do.” Sound familiar? You're far... read more →
Competition for best talent is just as fierce as the competition for business. The situation is particularly acute in professional services, where people are – excuse the cliché – a... read more →
I come across many lawyers and accountants who tell me "most of their business comes from referrals". It's said almost as confirmation that they must be doing something right, and... read more →
Carrying out marketing audits for professional service firms, all too often the response we get to the 'who' question focuses heavily on marketing activity aimed at existing clients. 'We send them email newsletters'. 'We... read more →
Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online... read more →
It’s no secret that managing partners of professional service firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred... read more →
A law firm's reputation. Intangible? Nebulous? Incalculable? Why bother? Do law firms actively manage their corporate reputation? Every organisation has a reputation, whether they proactively manage it or not!... read more →
Given its impact on clients' purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly... read more →
One of the most prevalent challenges for law and accountancy firms today is to get their messages out in the marketplace. But since the explosion of communications channels from the... read more →
Content marketing should be old news for professional service firms. But it's not. Although professional practitioners have used marketing methods such as newsletters, white papers and email marketing in the... read more →