Competition for best talent is just as fierce as the competition for business. The situation is particularly acute in professional services, where people are – excuse the cliché – a... read more →
I come across many lawyers and accountants who tell me "most of their business comes from referrals". It's said almost as confirmation that they must be doing something right, and... read more →
Carrying out marketing audits for professional service firms, all too often the response we get to the 'who' question focuses heavily on marketing activity aimed at existing clients. 'We send them email newsletters'. 'We... read more →
It’s no secret that managing partners of professional service firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred... read more →
A law firm's reputation. Intangible? Nebulous? Incalculable? Why bother? Do law firms actively manage their corporate reputation? Every organisation has a reputation, whether they proactively manage it or not!... read more →