The professional services industry is consolidating at an unprecedented pace, as firms combine strategy, technology and implementation services into a comprehensive offering. Only a cohesive brand that communicates a single, powerful value proposition can unite all that a firm does and deliver a compelling rationale for working with one firm across multiple service areas.
At Rokman Laing, we help professional service firms develop a brand that is a coherent articulation of their unique brand values, personality traits and aspirations. This enables them to develop a clearly definable position that helps connect with their clients ultimately helping them grow their business.
We follow a simple yet effective process that begins with understanding the firms’s core values and the laying of a solid brand foundation. We then develop a suite of versatile visual and verbal brand identities, which we can roll out across all brand communications.
Whether it is a new identity or the refreshing of an existing one that is required, we have the experience and expertise to help professional service firms develop a strong brand identity that in turn strengthens their business.