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Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing
  • Home
  • About
  • What we do
    • Strategic marketing
    • Digital marketing
    • Bid management
    • Client research
    • Video Production
    • Creative Design
    • Website development
  • Resources
    • Blog
  • Contact
Mar 06
retailer

Internet marketing for lawyers: what law firms can learn from retailer websites

Legal services don't spring to mind when you think of industries that have been transformed by the web. You're more likely to cite retailing, where the product itself or the purchase of the product has become just as or even more convenient because of the internet. Having spent some time... read more →
  • March 6, 2013
  • Graham Laing
  • Digital marketing, Insights, Law, Web Dev
Feb 24
buyin

Content marketing for professional services: Gaining senior buy-in

Professional services marketing has changed dramatically over the past 5 years. These changes have been precipitated by new marketing tactics such as search engine marketing, email marketing, social media marketing and mobile marketing. And then there's content marketing. Not an entirely new marketing tactic in itself, but what is new... read more →
  • February 24, 2013
  • Graham Laing
  • Accountancy, Content marketing, Digital marketing, Insights, Law, Prof services
Feb 05
google

Google Authorship and AuthorRank for lawyers and accountants

Many law firms and accountants think that their 'offline' reputation will be enough to propel them to online success. Unfortunately that's not the case. Lawyers and accountants need to create their online identity and develop their reputation online. The most powerful reason is that more and more people are turning... read more →
  • February 5, 2013
  • Graham Laing
  • Accountancy, Digital marketing, Insights, Law
Feb 03
devil

Service quality in law firms: Sympathy for the Devil

Welcome. 'Sympathy for the Devil' by the Rolling Stones is lyrically in a class of its own. My desert island track, drawing inspiration from one of my favourite all-time reads, 'The Master and Margarita' by Mikhaíl Bulgakov. As the song's narrator, Jagger recounts an insinuation into various historical cataclysms: the... read more →
  • February 3, 2013
  • Graham Laing
  • Blog, Law, Marketing, Perspective, Strategic marketing
Jan 29
media

Why professional service firms are still failing at social media!

Every firm knows about social media. Many have some sort of social media presence but very few have implemented a successful social media strategy that maximises the potential benefits. For law and accountancy firms, social media can be a useful tool to help you build relationships with potential clients, increase... read more →
  • January 29, 2013
  • Graham Laing
  • Accountancy, Digital marketing, Insights, Law, Social media
Jan 29
clients

Law firm clients: Protect them or die!

Speaking with a personal injury lawyer from a provincial firm last week, he was obviously concerned for his future with the changes to personal injury on the horizon. Personal injury work currently amounts to over half of his firm’s income. He asked me what I as a marketer made of... read more →
  • January 29, 2013
  • Graham Laing
  • Blog, Law, Marketing
Jan 29
blog

Guest blogging for lawyers & accountants

Guest blogging is an important part of becoming a reputed member of the legal and accounting blogosphere. Guest blogging is when the owner of a blog features an article or content written by a guest contributor, like a lawyer or accountant, on their blog. It has benefits for both parties.... read more →
  • January 29, 2013
  • Graham Laing
  • Insights
Jan 24
socialmedia

Social media for professional services firms in 2013

Social media is no new kid on the block. Most professional services firms are using social media platforms to some degree now. Many only took the plunge in 2012, embracing Twitter, LinkedIn and other networks as a tool of communication, still very few integrating social as part of their strategy.... read more →
  • January 24, 2013
  • Graham Laing
  • Insights
Jan 24
blogging

Blogging for lawyers and accountants

Blogging is a very important social media tool. It's a great way to demonstrate thought leadership. It's a great way for potential clients to perceive technical excellence and professionalism. But it's a difficult task, building a blog that attracts significant traffic. And as blogging is taking off in a big... read more →
  • January 24, 2013
  • Graham Laing
  • Insights
Jan 19
bidnobid

Bid or No Bid: Tendering

In response to my previous blog post 'Tendering: You've already lost the pitch!' a number of people contacted me for tips on how to identify the tenders they should avoid. I’m always happy to help, so here goes part 2! My last blog was about considering at the outset all... read more →
  • January 19, 2013
  • Graham Laing
  • Bid management, Blog
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Strategic marketing, bid management and digital agency in
Wirral and London, England, UK.

Rokman Laing is a full service strategic marketing agency for
professional service firms.

We offer the full range of integrated services, including content
marketing, creative, branding, digital, identity design, brand strategy,
direct marketing, social media, mobile, Apps, SEO, integrated
campaigns, web design and much more.

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