Blog - Page 3 of 5 - Professional Services Marketing

Mar 06

Internet marketing for lawyers: what law firms can learn from retailer websites

Legal services don't spring to mind when you think of industries that have been transformed by the web. You're more likely to cite retailing, where the product itself or the purchase of the product has become just as or even more convenient because of the internet. Having spent some time... read more →

March 6, 2013
Graham Laing
Digital marketing, Insights, Law, Web Dev

Feb 24

Content marketing for professional services: Gaining senior buy-in

Professional services marketing has changed dramatically over the past 5 years. These changes have been precipitated by new marketing tactics such as search engine marketing, email marketing, social media marketing and mobile marketing. And then there's content marketing. Not an entirely new marketing tactic in itself, but what is new... read more →

February 24, 2013
Graham Laing
Accountancy, Content marketing, Digital marketing, Insights, Law, Prof services

Feb 05

Google Authorship and AuthorRank for lawyers and accountants

Many law firms and accountants think that their 'offline' reputation will be enough to propel them to online success. Unfortunately that's not the case. Lawyers and accountants need to create their online identity and develop their reputation online. The most powerful reason is that more and more people are turning... read more →

February 5, 2013
Graham Laing
Accountancy, Digital marketing, Insights, Law

Feb 03

Service quality in law firms: Sympathy for the Devil

Welcome. 'Sympathy for the Devil' by the Rolling Stones is lyrically in a class of its own. My desert island track, drawing inspiration from one of my favourite all-time reads, 'The Master and Margarita' by Mikhaíl Bulgakov. As the song's narrator, Jagger recounts an insinuation into various historical cataclysms: the... read more →

February 3, 2013
Graham Laing
Blog, Law, Marketing, Perspective, Strategic marketing

Jan 29

Law firm clients: Protect them or die!

Speaking with a personal injury lawyer from a provincial firm last week, he was obviously concerned for his future with the changes to personal injury on the horizon. Personal injury work currently amounts to over half of his firm’s income. He asked me what I as a marketer made of... read more →

January 29, 2013
Graham Laing
Blog, Law, Marketing

Jan 29

Guest blogging for lawyers & accountants

Guest blogging is an important part of becoming a reputed member of the legal and accounting blogosphere. Guest blogging is when the owner of a blog features an article or content written by a guest contributor, like a lawyer or accountant, on their blog. It has benefits for both parties.... read more →

January 29, 2013
Graham Laing
Insights

Jan 24

Social media for professional services firms in 2013

Social media is no new kid on the block. Most professional services firms are using social media platforms to some degree now. Many only took the plunge in 2012, embracing Twitter, LinkedIn and other networks as a tool of communication, still very few integrating social as part of their strategy.... read more →

January 24, 2013
Graham Laing
Insights

Jan 24

Blogging for lawyers and accountants

Blogging is a very important social media tool. It's a great way to demonstrate thought leadership. It's a great way for potential clients to perceive technical excellence and professionalism. But it's a difficult task, building a blog that attracts significant traffic. And as blogging is taking off in a big... read more →

January 24, 2013
Graham Laing
Insights

Jan 19

Bid or No Bid: Tendering

In response to my previous blog post 'Tendering: You've already lost the pitch!' a number of people contacted me for tips on how to identify the tenders they should avoid. I’m always happy to help, so here goes part 2! My last blog was about considering at the outset all... read more →