Blog - Page 2 of 5 - Professional Services Marketing

Dec 12

Proposal development for law firms: be compliant, be responsive

Proposals are nothing new and yet even now I come across law firms - many large, award-winning ones – still struggling with them tremendously. I know lots of bid managers in law firms, and in all honesty, I don’t envy them much. Let me explain. Lawyers are pressed in terms... read more →

Jul 02

Content marketing for professional services

Given its impact on clients' purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly through 'thought leadership' marketing; providing viewpoints, clarity to ambiguous problems, and solutions through offline 'content' such as newsletters, white papers... read more →

July 2, 2013
Graham Laing
Accountancy, Content marketing, Digital marketing, Insights, Law, Prof services, Web Dev

Jun 18

Why Law Firms Need Digital Strategists

It's fairly accepted in a modern law firm marketing environment that traditional marketing and promotional techniques will only get a firm so far. For many firms, markets are no longer restricted by 'location', meaning firms - via digital methods - are able to supply legal services anywhere in the world.... read more →

May 16

Social media for professional services: Encouraging employee social advocacy

One of the most prevalent challenges for law and accountancy firms today is to get their messages out in the marketplace. But since the explosion of communications channels from the traditional to online, gaining visible traction has become more difficult than ever. Larger law and accountancy firms may enjoy the... read more →

May 16, 2013
Graham Laing
Accountancy, Digital marketing, Insights, Law, Prof services, Social media

Apr 15

Unbundling legal services – the beginning of customisation?

Often the biggest task for me as a marketer is to seek to close the enormous gap between those who buy legal services, and creating and delivering what would be necessary to entice the demand of those who don't. The credence nature of legal services - the risk, the uncertainty... read more →

April 15, 2013
Graham Laing
No Comments
Blog, Law, Marketing, Perspective, Strategic marketing

Mar 20

Cross selling in law firms: about time for change

It's no secret that I'm somewhat sceptical about the reality of cross selling in law firms. To put it bluntly, cross selling isn't well practised by lawyers. Which is a shame, because the benefits are actually there for both the client and the law firm. For a client with a variety... read more →

March 20, 2013
Graham Laing
No Comments
Blog, Law, Marketing, Strategic marketing

Mar 20

Client service law firms: focus on the client

So there we have it. The music stopped, and some firms found themselves without a seat. Sad as it may be, especially for old school legal brands like Cobbetts, life moves on. This may sound harsh, but it's unfair to keep 'zombie firms' operating. They soak up market share, preventing... read more →

March 20, 2013
Graham Laing
Blog, Client research, Law, Perspective, Strategic marketing

Mar 08

Tips for creating valuable content for professional service firms

Content marketing should be old news for professional service firms. But it's not. Although professional practitioners have used marketing methods such as newsletters, white papers and email marketing in the past to prove and showcase their expertise - other industries are now leaps and bounds ahead in the way they... read more →

March 8, 2013
Graham Laing
Accountancy, Digital marketing, Insights, Law, Prof services, Web Dev

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