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Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing
  • Home
  • About
  • What we do
    • Strategic marketing
    • Digital marketing
    • Bid management
    • Client research
    • Video Production
    • Creative Design
    • Website development
  • Resources
    • Blog
  • Contact
Dec 12
proposal

Proposal development for law firms: be compliant, be responsive

Proposals are nothing new and yet even now I come across law firms - many large, award-winning ones – still struggling with them tremendously. I know lots of bid managers in law firms, and in all honesty, I don’t envy them much. Let me explain. Lawyers are pressed in terms... read more →
  • December 12, 2014
  • Graham Laing
  • No Comments
  • Bid management, Insights, Law
Jul 09
social media

Social media accountancy firms: Avoiding the pitfalls

Social media for professional services firms seems to have been around for an age. Now part of our everyday lives, it's no longer considered a new technology. In consumer markets, take up of social channels was rapid and it's now a well-established part of the marketing mix. But the same can't... read more →
  • July 9, 2013
  • Graham Laing
  • No Comments
  • Accountancy, Digital marketing, Insights, Law, Social media
Jul 02
content

Content marketing for professional services

Given its impact on clients' purchasing behaviour, word of mouth continues to be the principal generator of work for professional service firms. Firms have historically tried to leverage WOM predominantly through 'thought leadership' marketing; providing viewpoints, clarity to ambiguous problems, and solutions through offline 'content' such as newsletters, white papers... read more →
  • July 2, 2013
  • Graham Laing
  • Accountancy, Content marketing, Digital marketing, Insights, Law, Prof services, Web Dev
Jun 25
social media

How social media should work for law firms!

Often the problem with social media adoption in law firms is the resigned belief among firm leaders that only word of mouth and professional networking contribute to developing legal business. And this is usually further exacerbated by concerns around professional reputation, and the inherent risks of widespread communication, a lack... read more →
  • June 25, 2013
  • Graham Laing
  • Digital marketing, Insights, Law, Social media
Jun 18
boardroom

Why Law Firms Need Digital Strategists

It's fairly accepted in a modern law firm marketing environment that traditional marketing and promotional techniques will only get a firm so far. For many firms, markets are no longer restricted by 'location', meaning firms - via digital methods - are able to supply legal services anywhere in the world.... read more →
  • June 18, 2013
  • Graham Laing
  • Digital marketing, Insights, Law
May 16
social

Social media for professional services: Encouraging employee social advocacy

One of the most prevalent challenges for law and accountancy firms today is to get their messages out in the marketplace. But since the explosion of communications channels from the traditional to online, gaining visible traction has become more difficult than ever. Larger law and accountancy firms may enjoy the... read more →
  • May 16, 2013
  • Graham Laing
  • Accountancy, Digital marketing, Insights, Law, Prof services, Social media
Apr 15
bundle

Unbundling legal services – the beginning of customisation?

Often the biggest task for me as a marketer is to seek to close the enormous gap between those who buy legal services, and creating and delivering what would be necessary to entice the demand of those who don't. The credence nature of legal services - the risk, the uncertainty... read more →
  • April 15, 2013
  • Graham Laing
  • No Comments
  • Blog, Law, Marketing, Perspective, Strategic marketing
Mar 20
cross selling

Cross selling in law firms: about time for change

It's no secret that I'm somewhat sceptical about the reality of cross selling in law firms. To put it bluntly, cross selling isn't well practised by lawyers. Which is a shame, because the benefits are actually there for both the client and the law firm. For a client with a variety... read more →
  • March 20, 2013
  • Graham Laing
  • No Comments
  • Blog, Law, Marketing, Strategic marketing
Mar 20
focus

Client service law firms: focus on the client

So there we have it. The music stopped, and some firms found themselves without a seat. Sad as it may be, especially for old school legal brands like Cobbetts, life moves on. This may sound harsh, but it's unfair to keep 'zombie firms' operating. They soak up market share, preventing... read more →
  • March 20, 2013
  • Graham Laing
  • Blog, Client research, Law, Perspective, Strategic marketing
Mar 08
content

Tips for creating valuable content for professional service firms

Content marketing should be old news for professional service firms. But it's not. Although professional practitioners have used marketing methods such as newsletters, white papers and email marketing in the past to prove and showcase their expertise - other industries are now leaps and bounds ahead in the way they... read more →
  • March 8, 2013
  • Graham Laing
  • Accountancy, Digital marketing, Insights, Law, Prof services, Web Dev
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Recent Posts

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Strategic marketing, bid management and digital agency in
Wirral and London, England, UK.

Rokman Laing is a full service strategic marketing agency for
professional service firms.

We offer the full range of integrated services, including content
marketing, creative, branding, digital, identity design, brand strategy,
direct marketing, social media, mobile, Apps, SEO, integrated
campaigns, web design and much more.

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