hello@rokmanlaing.co.uk
May 21
May 14
bad-reputation-will-cost-you-good-people

Why a bad reputation will cost you good people

Competition for best talent is just as fierce as the competition for business. The situation is particularly acute in professional services, where people are – excuse the cliché – a firm's "number one asset". And where firms scramble to attract lateral hires with the promise of new work and an extended client... read more →
May 03
Apr 26
RL why referrals bad for business

Why I think referrals can sometimes be bad for business

I come across many lawyers and accountants who tell me "most of their business comes from referrals". It's said almost as confirmation that they must be doing something right, and I wouldn't necessarily disagree with that. But it's my experience that I usually hear it from the people who are... read more →
Apr 23
who do you think you're talking to

Who do you think you’re talking to?

Carrying out marketing audits for professional service firms, all too often the response we get to the 'who' question focuses heavily on marketing activity aimed at existing clients. 'We send them email newsletters'. 'We invite them to seminars'. 'I see them every year for an account review'. This makes for very thin reading under... read more →
Jul 04
How Digital Changed Professional Services Marketing

How Digital Changed Professional Services Marketing

Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online channels as part of their supplier selection process. As stakeholders' online expectations and behaviours shift, what does this mean for... read more →
Jun 12
managing partner social media

Managing Partners & Social Media – Why Not?

  It’s no secret that managing partners of professional service firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred social platforms, even fewer are active participants. There are many reasons for this, some more valid than others. Managing partners... read more →
May 29
A Law Firm's Reputation is its Most Valuable Asset

A Law Firm’s Reputation is its Most Valuable Asset

  A law firm's reputation. Intangible? Nebulous? Incalculable? Why bother? Do law firms actively manage their corporate reputation? Every organisation has a reputation, whether they proactively manage it or not! Our stance is: manage your reputation properly, and you can leverage it to differentiate and achieve a competitive advantage.  ... read more →
May 12
seo for law firms

SEO for Law Firms – The Importance of Being ‘Visible’

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers becomes easier for clients. As the ‘home’ of information, Google is essentially countering traditional perceptions of the legal marketplace by presenting... read more →
May 04