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Professional Services Marketing – Rokman Laing Professional Services Marketing – Rokman Laing
  • Home
  • About
  • What we do
    • Strategic marketing
    • Digital marketing
    • Bid management
    • Client research
    • Video Production
    • Creative Design
    • Website development
  • Resources
    • Blog
  • Contact
May 21
supercharge-your-content-ideas

6 ways to supercharge your content ideas

"I get that we need to do content. I just don’t have time to come up with ideas and then have to write it. None of us do.” Sound familiar? You're far from alone. We come across it throughout professional services. Advisers are too busy with client work, managing teams, etc etc. Add... read more →
  • May 21, 2017
  • Gill Laing
  • No Comments
  • Content marketing, Digital marketing, Insights, Prof services, Uncategorized
May 14
bad-reputation-will-cost-you-good-people

Why a bad reputation will cost you good people

Competition for best talent is just as fierce as the competition for business. The situation is particularly acute in professional services, where people are – excuse the cliché – a firm's "number one asset". And where firms scramble to attract lateral hires with the promise of new work and an extended client... read more →
  • May 14, 2017
  • Gill Laing
  • No Comments
  • Accountancy, Blog, Corporate reputation, Law, Prof services, Strategic marketing, Uncategorized
May 03
"we don't get business from our website"

‘We Don’t Get Business From Our Website’

Something we still hear an awful lot of in professional services - "We don't get any business from our website. My clients wouldn't use Google to find an adviser. And they definitely aren't on social media." A drill-down into the online visibility of these firms sheds light on why they think as they... read more →
  • May 3, 2017
  • Gill Laing
  • No Comments
  • Blog, Digital marketing, Marketing, Strategic marketing, Uncategorized
Apr 26
RL why referrals bad for business

Why I think referrals can sometimes be bad for business

I come across many lawyers and accountants who tell me "most of their business comes from referrals". It's said almost as confirmation that they must be doing something right, and I wouldn't necessarily disagree with that. But it's my experience that I usually hear it from the people who are... read more →
  • April 26, 2017
  • Graham Laing
  • No Comments
  • Accountancy, Architects, Blog, Corporate reputation, Law, Marketing, Prof services, Strategic marketing
Apr 23
who do you think you're talking to

Who do you think you’re talking to?

Carrying out marketing audits for professional service firms, all too often the response we get to the 'who' question focuses heavily on marketing activity aimed at existing clients. 'We send them email newsletters'. 'We invite them to seminars'. 'I see them every year for an account review'. This makes for very thin reading under... read more →
  • April 23, 2017
  • Gill Laing
  • No Comments
  • Corporate reputation, Insights, Marketing, Prof services, Strategic marketing
Jul 04
How Digital Changed Professional Services Marketing

How Digital Changed Professional Services Marketing

Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online channels as part of their supplier selection process. As stakeholders' online expectations and behaviours shift, what does this mean for... read more →
  • July 4, 2016
  • Gill Laing
  • No Comments
  • Content marketing, Digital marketing, Insights, Law, Marketing, Prof services, Social media, Strategic marketing
Jun 12
managing partner social media

Managing Partners & Social Media – Why Not?

  It’s no secret that managing partners of professional service firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred social platforms, even fewer are active participants. There are many reasons for this, some more valid than others. Managing partners... read more →
  • June 12, 2016
  • Gill Laing
  • No Comments
  • Content marketing, Corporate reputation, Insights, Marketing, Prof services, Social media
May 29
A Law Firm's Reputation is its Most Valuable Asset

A Law Firm’s Reputation is its Most Valuable Asset

  A law firm's reputation. Intangible? Nebulous? Incalculable? Why bother? Do law firms actively manage their corporate reputation? Every organisation has a reputation, whether they proactively manage it or not! Our stance is: manage your reputation properly, and you can leverage it to differentiate and achieve a competitive advantage.  ... read more →
  • May 29, 2016
  • Gill Laing
  • 3 Comments
  • Corporate reputation, Insights, Law, Marketing, Prof services, Strategic marketing
May 12
seo for law firms

SEO for Law Firms – The Importance of Being ‘Visible’

Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers becomes easier for clients. As the ‘home’ of information, Google is essentially countering traditional perceptions of the legal marketplace by presenting... read more →
  • May 12, 2016
  • Graham Laing
  • No Comments
  • Digital marketing, Insights, Law, SEO, Web Dev
May 04
email marketing for lawyers

Email Marketing for Lawyers

Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to your target audiences. Used effectively, this type of digital marketing can deliver a high return on investment. There are many ways in which email marketing can work: Transaction emails: for... read more →
  • May 4, 2016
  • Gill Laing
  • No Comments
  • Digital marketing, Insights, Law
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Recent Posts

  • 6 ways to supercharge your content ideas
  • Why a bad reputation will cost you good people
  • ‘We Don’t Get Business From Our Website’
  • Why I think referrals can sometimes be bad for business

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Strategic marketing, bid management and digital agency in
Wirral and London, England, UK.

Rokman Laing is a full service strategic marketing agency for
professional service firms.

We offer the full range of integrated services, including content
marketing, creative, branding, digital, identity design, brand strategy,
direct marketing, social media, mobile, Apps, SEO, integrated
campaigns, web design and much more.

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