Law firm marketing

Law firms face vast competition from across the market. Economic conditions have highlighted an overcapacity, while clients are creating an environment in which firms are under pressure to provide more certainty over end price. Law firms must realign their business models in accordance with the demand side of the business, to deliver what clients want and meet those client needs ahead of the competition.

“… We excel in law firm marketing. Together we have over 35 years experience working with some of the largest firms in the UK. Bid management, digital marketing, client research, design. We have vast experience of it all…”

Our view on law firm marketing

Marketing legal services has never been more challenging. With deregulation, commoditisation, increased competition and the rise of digital marketing and social media platforms, clients are adopting more sophisticated approaches to procuring legal services.

But with strong direction and tactical precision, opportunities remain for the taking.

We understand the legal profession and law firm marketing. Against a backdrop of high levels of competition, increasing client power and poor brand differentiation, we have created a range of services to better serve our clients’ changing needs and help them achieve their commercial goals.

Services include

Strategic marketing

Helping you gain exposure

We offer lawyers strategic and tactical marketing services and consultancy support. We can help you to carry out thorough business analysis as the foundation for well-thought out marketing and business development plans that turn your long term vision into a workable marketing and communications action plan and make you stand out in your marketplace.
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Bid & tender management

Improving the odds of winning

With law firms increasingly being asked to win work through competitive bid and tender scenarios, we can increase the amount of bids, tenders and pitches that you win. We have vast experience of bid writing and pitch development, and can support the entire process from developing your proposition, structuring your proposal content, writing compelling material and sense-checking, through to creative design and presentation coaching.
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Digital marketing

Embracing the ever-changing landscape

Digital has transformed the way businesses and consumers purchase legal services. We help lawyers make the most of digital to drive client acquisition. We provide the full range of digital services – covering digital marketing strategy, search optimisation, analytics, content marketing, social media, paid search – that deliver tangible results.
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Client research

Understanding client interaction

We offer client research services providing law firms with the information, resources and insight to make strategic client decisions. We can help you improve your understanding of your clients to enhance your knowledge as part of key client development programmes or strategic brand development.
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Latest thinking for law firms

Sound interesting?

We have vast experience of law firm marketing, including marketing service lines such as:

  • Banking & finance
  • Corporate & commercial
  • Employment
  • Fraud
  • Immigration
  • Insurance & reinsurance
  • Intellectual property
  • M&A
  • Personal injury
  • Property & construction
  • Shipping & marine

If you are interested in hearing more about our law firm marketing services, please get in touch and we’ll answer any questions you may have.

Send us an email, fill in the form opposite, stay in touch and follow us on twitter.

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