Client acquisition for professional services has changed more in the past 5 years than it has in the past 50. Are you convinced your marketing operation is efficient?
For many years accountants and accountancy practices have relied on word of mouth, recommendations and referrals as the principal drivers of new business. But times...
Professional services is one of the most challenging marketing environments in the UK economy. Constant changes in the regulatory environment, the overabundance in the field. New methods of competition. Cataclysmic shifts in consumerism and poor public images have created challenges for law firms, accountants and professional advisors. But there are opportunities to be gained from law firm marketing and accountancy marketing.
By recognising their practice as both a profession and a business, professionals can develop an ethical, dignified marketing and client acquisition infrastructure in order to place themselves in a better position to utilise their unique expertise with clients who can best appreciate their talents.
I provide a range of services that delivers result focused client acquisition & marketing for lawyers and marketing for accountants. I help define, develop and nurture their firm and service offerings through both consultancy and managed services.
I have many years experience in supporting the growth activities of some of the largest professional service, consultancy and advisory firms in the UK.